Veg Cities is a feature campaign of Sustainable Food Places, led by food and farming charity Sustain in partnership with the wider Peas Please initiative. The campaign aims to encourage cities and towns in the UK to promote the consumption of vegetables and fruits, and to make them more widely available in local communities. The campaign works with local authorities, businesses, and community groups to encourage the provision of more plant-based options in public sector canteens and other food outlets, as well as to promote the benefits of plant-based diets to the general public. The campaign also aims to support local food growers and suppliers, to help increase access to fresh, locally-sourced produce.